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About the Event

The Naturals case study challenge is a national level case study competition. Solve a real time problem statement given by Naturals Salon & Spa and get a chance to win cash prizes worth Rs. 20K.


About Naturals Salon & Spa:


Naturals is India’s leading hair and beauty salon. It was founded in 2000 and since then it has served in hair, beauty and skin . Founders-Ms Veena Kumaravel and Mr C K Kumaravel Number of centres-550 Cities-80 Proffessionals-7500 Competition- Green Trends, Matrix, Habibs, Lakme Saloon and many more Problems faced - Maintaining standards with constant expansion Different solutions used before to overcome the problem - Tactical Pricing, Great consistency, Customer service

Problem Statement:

Mr. C K Kumaravel during one of the board meetings addressed that the Naturals brand has to be established in more areas and they also had to focus on enhancing customer loyalty. He asked the members to come up with the solutions on the following issue- Strategies to expand the business of naturals in more cities as well as maintaining and enhancing the customer loyalty in already established centres. The strategies should include overcoming the competition and maintaining the standard and quality of work.


Event Format :

Round 1 : Online ( Deadline 11th Feb )

Round 2 : Finals (Offline) - 18th Feb